Chivas Regal is a company known for the oldest manufacturing highland distillery who manufactures the blended Scotch whisky which was created by Chivas brothers. The company is actually based in Scotland and also known as the market leaders around Europe and Asia Pacific for manufacturing of blended whiskies. The company has also achieved the title of finest supplying industry of Scotland published by the Scotland magazine in late 1890. In the span of 2002 to 2008, the company raised it sales by 61 percent and at the time from 2012 to 2013, the company’s bulk sales were been recorded around 4.9 million across the globe. In in the year 2015, the company steadily dropped its sales around 4.2 million.

The company became so popular due to many factors like its different taste. Chivas Regal and cognac is so popular because of its smoother taste as compared to other drinks including of no uneven edges, no unpleasant taste as well as no spiteful bite indeed. All variants of Chivas Regal are not having a smidgen established in its blended whiskies. Smidgen is usually known as the unpleasant and alcoholic flavor that is normally established in other substandard whiskies and there is nothing that could be found in Chivas Regal. It is said to be one of that whisky which is liked by majority of regular drinkers. In fact, it is also so popular for its smooth blend. The company more focuses on their whiskies while representation of smooth, gorgeous and blended Scotch taste. The taste of the whiskies is sweet initially and becomes dry at the end, that’s why the consumers demands for Chivas Regal.

Another factor that why Chivas Regal is so popular among the consumer is that a drinker may enjoy its taste while drinking upon its habit i.e. neat or blended. Adding water in Chivas whisky may change the taste but while mixing of other cocktails the drinker may enjoy different taste. The best way to enjoy the taste is to add a little water inclusive the usage of some ice. Addition of so much cocktail or water may spoil the taste of the blended whiskey perhaps. It depends on the consumer while trying of both methods. However using of ice rocks, water, cola, as well as cocktails etc. there are many choices to enjoy the taste of Chivas Regal blended Scotch whisky. 

There are varieties of companies who manufacture these blended whiskies but majority of people who attends bars or clubs ask for Tasmanian whisky, because the company has maintained its reputation while providing the whiskies with its special blend, bitter less taste, or un-alcoholic flavor. This could be the main reason why the consumer demands for Chivas Regal.